Introduction to Business Strategy: Text and Cases
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Book Details
Author(s)Anthony R. Morden
PublisherMcGraw-Hill Publishing Co.
ISBN / ASIN0077094514
ISBN-139780077094515
Sales Rank19,406,735
CategoryBusiness planning
MarketplaceUnited States 🇺🇸
Description ▲
This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.
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