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ERP: The Future of Business…

Introduction to Business Strategy: Text and Cases

Author Anthony R. Morden
Publisher McGraw-Hill Publishing Co.
Category Business planning
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Book Details
ISBN / ASIN0077094514
ISBN-139780077094515
Sales Rank19,406,735
MarketplaceUnited States 🇺🇸

Description

This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.
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