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International Marketing 4e →

International Marketing

Author Pervez Ghauri, Philip R. Cateora
Publisher McGraw Hill Higher Education
Category Export marketing
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Book Details
Author(s)Pervez Ghauri, Philip R. Cateora
PublisherMcGraw Hill Higher Education
ISBN / ASIN0077108302
ISBN-139780077108304
CategoryExport marketing
MarketplaceFrance 🇫🇷

Description ▲

"International Marketing 2/e" offers a truly global treatment of this exciting area of marketing - providing students with all the resources they need to grasp the complexities and issues when marketing across borders. Totally updated since its previous edition, the book now features more streamlined chapters, new chapters, totally new cases and a brand new text design, making it one of the most compelling and exciting books available.

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