INTRO.TO MARKETING,CS.+RDGS.>C

Name: INTRO.TO MARKETING,CS.+RDGS.>C
Author: Keith Niedermeier, Harvard Business School Cases, SABRE Simulation, London Business School
ISBN: 9780077298722

Author Keith Niedermeier, Harvard Business School Cases, SABRE Simulation, London Business School

Publisher The McGraw Hill Companies

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Book Details

Author(s)Keith Niedermeier, Harvard Business School Cases, SABRE Simulation, London Business School

PublisherThe McGraw Hill Companies

ISBN / ASIN0077298721

ISBN-139780077298722

Sales Rank11,382,470

MarketplaceUnited States 🇺🇸

Description ▲

Marketing 101 Cases & Readings 11th Edition is a book of 7 case studies which includes: Harvard Business Schools case studies Starbucks customer service, Black & Decker, Biopure, Cumberland Metal Industries Engineered Products Division & Aqualisa Quartz. Neidermeir include a case study from the SABRE Simulation and last but not least one from London Business School which is about Zara; their responsible high speed affordable fashion.