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BA 10 Introduction to Business, Custom Version for Fresno City College

Author William G. Nickels, James McHugh
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Book Details
ISBN / ASIN0077538153
ISBN-139780077538156
Sales Rank5,122,763
MarketplaceUnited States 🇺🇸

Description

survey in business providing a multidisciplinary examination of how culture, society, economic systems, legal, international, political, financial institutions, and human behavior interact to affect a business organization's policy and practices within the U.S. Demonstrates how these influences impact the primary areas of business including: organizational structure and design; leadership, human resource management, and organized labor practices; marketing; organizational communication; technology; and entrepreneurship; and legal, accounting, and financial practices; and therefore affect a business' ability to achieve its organizational goals in the U.S. economic system.