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Essentials of Marketing: A Marketing Planning Strategy Approach, MKT 3301 Principles of Marketing Special Edition for University of Houston

Author Jr.,Ph.D William D. Perreault, Ph.D Joseph P. Cannon, Ph.D E. Jerome McCarthy
Publisher McGraw Hill
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Book Details
Author(s)Jr.,Ph.D William D. Perreault, Ph.D Joseph P. Cannon, Ph.D E. Jerome McCarthy
PublisherMcGraw Hill
ISBN / ASIN0077815408
ISBN-139780077815400
Sales Rank4,769,045
MarketplaceUnited States 🇺🇸

Description ▲

Text book for MKT 3301 at University of Houston - Downtown