International Marketing

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.

• Consumer Behavior: Buying, Having, and Being (12th Edition)
• Advertising and Promotion: An Integrated Marketing Communications Perspective (Irwin Marketing)
• Marketing Strategy: A Decision-Focused Approach
• Services Marketing: Integrating Customer Focus Across the Firm
• Consumer Behavior: Building Marketing Strategy
• Consumer Behavior (12th Edition) (What's New in Marketing)
• International Management: Managing Across Borders and Cultures, Text and Cases (9th Edition)
• Essentials of Marketing Research (with Qualtrics, 1 term (6 months) Printed Access Card)
• Marketing Management
• Thank You for Being Late: An Optimist's Guide to Thriving in the Age of Accelerations (Version 2.0, With a New Afterword)