Marketing Essentials, Marketing Research Project Workbook
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Book Details
Author(s)McGraw-Hill, Lois Schneider Farese
PublisherMcGraw-Hill Education
ISBN / ASIN0078259754
ISBN-139780078259753
AvailabilityUsually ships in 1-2 business days
Sales Rank6,772,430
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Includes: Primary and secondary research methods, quantitative and qualitative research techniques, questionnaire design and implementation, sampling methods, data collection, reporting, and analysis, research report and presentation guidelines, workbook activities for each chapter, DECA connections for each chapter.
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