Benchmarking National Tourism Organisations and Agencies: Understanding Best Performance (Advances in Tourism Research)
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Book Details
Author(s)John Lennon
PublisherAdvances in Tourism Research
ISBN / ASIN0080446574
ISBN-139780080446578
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
Description ▲
Benchmarking National Tourism Organisations and Agencies Examines comparative performance and best practice in National Tourism Organisations/Administrations from research carried out in 2003 and 2004. This book compares qualitative and quantitative data in order to ascertain best performance. It brings insight from both the academic and practitioner markets, and contains international case studies. Full description