Flipnosis: The Art of Split-Second Persuasion

'What if I were to tell you that a psychopathic arsonist might also be the person most likely to save you from a burning building'? This book is about a special kind of persuasion: 'flipnosis'. It has an incubation period of just seconds, and can instantly disarm even the most discerning mind. Flipnosis is black-belt mind control. It doesn't just turn the tables, it kicks them over. From the malign but fascinating powers of psychopaths, serial killers and con men to the political genius of Winston Churchill - via the grandmasters of martial arts, Buddhist monks, magicians, advertisers, salesmen, CEOs and frogs that mug each other - Kevin Dutton's brilliantly original and revelatory book explores what cutting-edge science can teach us about the techniques of persuasion.

• Start with NO...The Negotiating Tools that the Pros Don't Want You to Know
• How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
• Never Split the Difference: Negotiating As If Your Life Depended On It
• Never Split the Difference: Negotiating as if Your Life Depended on It
• You Can Negotiate Anything: The World's Best Negotiator Tells You How To Get What You Want
• The Wisdom of Psychopaths: What Saints, Spies, and Serial Killers Can Teach Us About Success
• Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
• Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
• Descartes' Error: Emotion, Reason, and the Human Brain
• Thinking, Fast and Slow