Multivariate Data Analysis (6th Edition)
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Book Details
PublisherPearson
ISBN / ASIN0130329290
ISBN-139780130329295
Sales Rank934,619
MarketplaceUnited States 🇺🇸
Description ▲
For graduate-level courses in Marketing Research, Research Design and Data Analysis. Multivariate Data Analysis provides an applications-oriented introduction to multivariate data analysis for the nonstatistician by focusing on the fundamental concepts that affect the use of specific techniques.