Marketing Research: An Applied Orientation with SPSS (4th Edition)

Name: Marketing Research: An Applied Orientation with SPSS (4th Edition)
Author: Naresh Malhotra
ISBN: 9780130337160

Author Naresh Malhotra

Publisher Prentice Hall

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Book Details

Author(s)Naresh Malhotra

PublisherPrentice Hall

ISBN / ASIN0130337161

ISBN-139780130337160

AvailabilityUsually ships in 24 hours

Sales Rank2,380,323

MarketplaceUnited States 🇺🇸

Description ▲

This text takes a comprehensive look at both the principles and practices of marketing research, with balanced coverage of qualitative and quantitative material.