Customer Relationship Management: Getting It Right!
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Book Details
Author(s)Judith W. Kincaid
PublisherPrentice Hall
ISBN / ASIN013035211X
ISBN-139780130352118
AvailabilityUsually ships in 24 hours
Sales Rank3,615,309
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
In Customer Relationship Management: Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
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