Market-Based Management

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Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business.

This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

• The End of Marketing as We Know It
• International Business: Competing in the Global Marketplace
• Common Sense Economics: What Everyone Should Know About Wealth and Prosperity
• The Choice: A Fable of Free Trade and Protection (3rd Edition)
• Bringing Out the Best in People: How to Apply the Astonishing Power of Positive Reinforcement, Third Edition
• International Marketing (Irwin Marketing)
• The Goal: A Process of Ongoing Improvement
• Financial Management: Theory & Practice
• Operations Management: Processes and Supply Chains (11th Edition)
• Managerial Accounting, 2Ed