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The Innovator's Dilemma: Th… The Oxford Handbook of Crea…

Return on Imagination: Realizing the Power of Ideas

Author Tom Wujec, Sandra Muscat
Publisher Financial Times Prentice Hall
Category Creative ability in business
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Book Details
ISBN / ASIN0130622850
ISBN-139780130622853
Sales Rank413,970
MarketplaceUnited States 🇺🇸

Description

Imagination is what makes all things possible, and ideas are the currency of the future, yet few businesses know how to create cultures of innovation. This book shows how to achieve the greatest return on imagination, and succeed in today's competitive environment.
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