Return on Imagination: Realizing the Power of Ideas
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Book Details
Author(s)Tom Wujec, Sandra Muscat
PublisherFinancial Times Prentice Hall
ISBN / ASIN0130622850
ISBN-139780130622853
Sales Rank413,970
CategoryCreative ability in business
MarketplaceUnited States 🇺🇸
Description ▲
Imagination is what makes all things possible, and ideas are the currency of the future, yet few businesses know how to create cultures of innovation. This book shows how to achieve the greatest return on imagination, and succeed in today's competitive environment.
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