Marketing Research with SPSS 10 CD (3rd Edition)
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Book Details
Author(s)Alvin C. Burns, Ronald F. Bush
PublisherPrentice Hall
ISBN / ASIN0130705608
ISBN-139780130705600
Sales Rank6,082,301
MarketplaceUnited States 🇺🇸
Description ▲
Undergrad text in Marketing research-Jr/Sr course. Only text to fully integrate SPSS. Upgraded to 10.0-CD included.