Advertising: Principles and Practice

Name: Advertising: Principles and Practice
Author: William D. Wells, Sandra Moriarty, John Burnett
ISBN: 9780130835710

Author William D. Wells, Sandra Moriarty, John Burnett

Publisher Prentice Hall

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Book Details

Author(s)William D. Wells, Sandra Moriarty, John Burnett

PublisherPrentice Hall

ISBN / ASIN0130835714

ISBN-139780130835710

Sales Rank5,682,708

MarketplaceUnited States 🇺🇸

Description ▲

The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips. Hands-on EOC material and video cases featuring a hot NYC ad agency reinforce the real-world/industry perspective. A campaign example and media-buying simulation are new.