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Retail Buying (7th Edition)

Author Jay Diamond, Gerald Pintel
Publisher Prentice Hall
Category Business & Economics
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Book Details
PublisherPrentice Hall
ISBN / ASIN0131181289
ISBN-139780131181281
Sales Rank3,627,109
MarketplaceUnited States 🇺🇸

Description

For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Boasting three new chapters, the Seventh Edition offers students all the latest developments in retail buying to reflect the current market. Using a practical approach that emphasizes the major aspects of retail buying, this text provides the fundamental information new buyers need to accurately forecast and fulfill their customers' merchandise requirements. With a host of end-of-chapter materials, visual aids, and a Companion DVD, this book addresses topics such as the theoretical and practical background required for successful purchasing, as well as how buyers are now making use of the Internet for their purchasing needs.
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