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A Framework for Marketing Management, First Canadian Edition

Author Philip R Kotler, Kevin Lane Keller, Peggy H. Cunningham
Publisher Pearson Education Canada
Category Marketing
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Book Details
Author(s)Philip R Kotler, Kevin Lane Keller, Peggy H. Cunningham
PublisherPearson Education Canada
ISBN / ASIN0131213458
ISBN-139780131213456
Sales Rank3,267,642
CategoryMarketing
MarketplaceUnited States 🇺🇸

Description ▲

Available for the first time in a Canadian edition, A Framework for Marketing Management delivers a succinct analysis of today’s marketing management theories and practices. Using the most current concepts, data and a wide range of examples, this authoritative text illustrates how excellent management strategies lead to unsurpassed marketing success.  

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