Praised for its comprehensive coverage of Canadian research, examples, and cases, Solomon is the leader in Consumer Behaviour. Understanding why people behave as they do is necessary in order to create a marketing concept and strategy; Consumer Behaviour provides a wealth of examples of marketing and consumer practices giving a uniquely Canadian perspective on consumer research.
Consumer Behaviour: Buying, Having, and Being, Fifth Canadian Edition with MyMarketingLab (5th Edition)
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Book Details
PublisherPearson Education Canada
ISBN / ASIN0131384325
ISBN-139780131384323
MarketplaceUnited Kingdom 🇬🇧