For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.
Strategic Management and Business Policy (10th Edition)
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Book Details
Author(s)Tom Wheelen, David Hunger
PublisherPrentice Hall
ISBN / ASIN0131494597
ISBN-139780131494596
Sales Rank1,416,560
MarketplaceUnited States 🇺🇸