The primary thrust of the text is on adapting traditional marketing tools appropriate for various situations in Small and Medium Enterprises. To that end, the text approaches both the concepts of marketing and entrepreneurship at the same time and uses accepted and established marketing theories as a foundation of the text.
Marketing and Entrepreneurship in SME's: An Innovative Approach
📄 Viewing lite version
Full site ›
Book Details
PublisherPrentice Hall
ISBN / ASIN0131509705
ISBN-139780131509702
Sales Rank5,320,094
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
More Books in Business & Economics
Business Cycles and Forecasting
View
Development Economics: Its Position in the Present Sta…
View
Cost Systems Design
View
So You Want to Dance on Broadway
View
The Blueprint: Reviving Innovation, Rediscovering Risk…
View
Managing IT Outsourcing, Second Edition
View
Education and the Creation of Capital in the Early Ame…
View
Global Corruption Report 2005: Special Focus: Corrupti…
View
More Tales for Trainers: Using Stories and Metaphors t…
View