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Management Information Systems: Managing the Digital Firm (4th Edition)

Author Kenneth C. Laudon, Jane P. Laudon, Mary Elizabeth Brabston
Publisher Prentice Hall
Category Business & Economics
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12.99 162.40 USD
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Book Details
PublisherPrentice Hall
ISBN / ASIN0131598430
ISBN-139780131598430
AvailabilityUsually ships in 24 hours
Sales Rank6,479,421
MarketplaceUnited States 🇺🇸

Description

Accurate, Current & Complete

 

Management Information Systems: Managing the Digital Firm, Fourth Canadian Edition, is based on the premise that knowledge about information systems is essential for creating successful, competitive firms; managing global corporations; adding business value; and providing useful products and services to customers. A central focus of this text is to describe how contemporary real-world managers make decisions about their technology investments. We present analytical concepts that will help future managers optimize their firms' returns and maximize the value of their information technology investments.

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