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Strategic Management: A Casebook (8th Edition)

Author Mary M. Crossan, Pratima Bansal, J. Peter Killing, Roderick E. White, Charlene Zietsma
Publisher Prentice Hall
Category Business & Economics
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Book Details
PublisherPrentice Hall
ISBN / ASIN013206667X
ISBN-139780132066679
Sales Rank2,088,510
MarketplaceUnited States 🇺🇸

Description

This text supports Strategy and Policy courses by providing high-quality, class-tested cases with the underlying theme of a general manager facing issues of strategy formulation and implementation, strategic change, and personal action. Cases include those from the Richard Ivey School of Business, Harvard Business School, IMD, and independent sources.

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