Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)

Name: Managing Customers as Investments: The Strategic Value of Customers in the Long Run (paperback)
Author: Sunil Gupta, Donald Lehmann
ISBN: 9780132161619

Author Sunil Gupta, Donald Lehmann

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Book Details

Author(s)Sunil Gupta, Donald Lehmann

ISBN / ASIN0132161613

ISBN-139780132161619

MarketplaceUnited States 🇺🇸