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Creating Graphics for Learning and Performance: Lessons in Visual Literacy (2nd Edition)

Author Linda L. Lohr
Publisher Pearson
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Book Details
Author(s)Linda L. Lohr
PublisherPearson
ISBN / ASIN013219158X
ISBN-139780132191586
Sales Rank201,423
MarketplaceUnited States 🇺🇸

Description

It's all here! Everything teachers and instructional designers need to know to produce effective, efficient, and appealing visuals for classrooms and training/performance settings–including web-based training and distance learning. This book explains the process of graphic design, exploring not only the rules that apply to designing graphics, but also the thinking, experimenting, and evaluating that goes into a good design. Blending information from such diverse sources as instructional design and architecture, graphic arts and ergonomics, the author provides a wealth of examples, exercises, and hands-on activities that reinforce content. Underlying everything is information processing theory and an emphasis on the importance of designing visuals that not only appeal to the eyes, but also support cognitive processes by helping learners select the most important