For graduate and upper-level undergraduate courses in Marketing Research and Marketing Data Analysis.
Marketing Research: An Applied Orientation, 5e allows students to actually experience the interaction between marketing research and marketing decision-making.
Marketing Research: An Applied Orientation (5th Edition)
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Book Details
Author(s)Naresh K. Malhotra
PublisherPearson/Prentice Hall
ISBN / ASIN0132221179
ISBN-139780132221177
MarketplaceFrance 🇫🇷