Strategic Management and Competitive Advantage: Concepts and Cases (2nd Edition)
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Book Details
Author(s)Jay Barney, William S Hesterly
PublisherPrentice Hall
ISBN / ASIN0132338238
ISBN-139780132338233
Sales Rank1,339,253
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
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