Marketing
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Book Details
Author(s)Joel R. Evans, Barry Berman
PublisherPrentice Hall College Div
ISBN / ASIN0132426110
ISBN-139780132426114
Sales Rank11,731,573
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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