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Strategic Management And Competitive Advantage Concepts

Author Barney, Jay B.
Publisher Prentice Hall
Category Business & Economics
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Book Details
PublisherPrentice Hall
ISBN / ASIN0132555506
ISBN-139780132555500
AvailabilityIn Stock.
Sales Rank212,446
MarketplaceUnited States 🇺🇸

Description

Core strategic management concepts without the excess.

Just the essentials Strategic Management and Competitive Advantage strips out excess by only presenting material that answers the question: does this concept help students analyze cases and real business situations? This carefully crafted approach provides readers with all the tools necessary for strategic analysis.

The fourth edition features several new and updated cases.
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