For undergraduate and graduate operations management courses.
Smart managers understand that firms do not act alone to produce products and services. The new Managing Supply Chain and Operations shows students how and why supply chain and operations management is important to their future careers.
This text takes a balanced approach and, while rigorous, is not solely focused on quantitative material. The authors employ a four-part integrative model throughout the text that ties together the key functions of supply chain, operations, and customer relationship management that focuses on improving, innovating, and integrating in these areas. With cutting-edge material and an up-to-date global approach, this text is filled with scenarios and real-world examples that will prepare today s students to be tomorrow ssuccessful managers.
Fully integrated with MyOMLab, students and instructors alike will benefit from personalized learning and a dynamic set of assessment tools that will help improve performance in the course.
Also available with MyOMLab
MyOMLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.