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E-Commerce Essentials

Author Kenneth C. Laudon, Carol Guercio Traver
Publisher Pearson
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206.65 USD
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Book Details
PublisherPearson
ISBN / ASIN0133544982
ISBN-139780133544985
Sales Rank488,150
MarketplaceUnited States 🇺🇸

Description

Based on the authors' market-leading E-Commerce. Business. Technology. Society., this brief book offers the same thought-provoking and current content but in a brief format. E-Commerce Essentials emphasizes the three major driving forces behind E-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.

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