This short course provides students with an overview of this important discipline and is an ideal supplement to a marketing, front office, or general operations class.
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A solid understanding of revenue management’s key concepts and the selective application of its most effective strategies and tactics have become mission critical for most hospitality operations. This NEW book explores the applicability of revenue maximization strategies and their operational aspects.
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The Second Edition has been expanded to 12 chapters. Much attention is given to the latest industry trends such as the use of social media from a revenue management perspective. Other new topics of discussion include: Big Data and market intelligence; upselling; spreadsheet design for displacement analysis; search dynamics, Google, and revenue management; and automation in revenue management. New, original case studies have been added to the end of each chapter.