- NOTE: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0134058496/ISBN-13: 9780134058498 . That package includes ISBN-10: 0133856461/ISBN-13: 9780133856460 and ISBN-10: 0133876802/ISBN-13: 9780133876802.
- For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
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Marketing Management
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Book Details
Author(s)Philip Kotler
PublisherPEARSON EDUCATION
ISBN / ASIN0133856461
ISBN-139780133856460
AvailabilityOnly 1 left in stock - order soon.
Sales Rank870
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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