MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management (My Marketing Lab)

Name: MyLab Marketing with Pearson eText -- Access Card -- for Marketing Management (My Marketing Lab)
Author: Philip T. Kotler, Kevin Lane Keller
ISBN: 9780133876802

Author Philip T. Kotler, Kevin Lane Keller

Publisher Pearson

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Book Details

Author(s)Philip T. Kotler, Kevin Lane Keller

PublisherPearson

ISBN / ASIN0133876802

ISBN-139780133876802

MarketplaceFrance 🇫🇷

Description ▲

MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.