Getting Started with Data Science: Making Sense of Data with Analytics (IBM Press)

Master Data Analytics Hands-On by Solving Fascinating Problems You ll Actually Enjoy!

Harvard Business Review recently called data science The Sexiest Job of the 21st Century. It s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it s indispensable. Unfortunately, there s been nothing easy about learning data science until now.

Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell s Outliers: It teaches through a powerful narrative packed with unforgettable stories.

Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you ll always know why you re doing what you re doing.

You ll master data science by answering fascinating questions, such as:
Are religious individuals more or less likely to have extramarital affairs?
Do attractive professors get better teaching evaluations?
Does the higher price of cigarettes deter smoking?
What determines housing prices more: lot size or the number of bedrooms?
How do teenagers and older people differ in the way they use social media?
Who is more likely to use online dating services?
Why do some purchase iPhones and others Blackberry devices?
Does the presence of children influence a family s spending on alcohol?

For each problem, you ll walk through defining your question and the answers you ll need; exploring how
others have approached similar challenges; selecting your data and methods; generating your statistics;
organizing your report; and telling your story. Throughout, the focus is squarely on what matters most:
transforming data into insights that are clear, accurate, and can be acted upon.