Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.
Strategy Concept and Process: A Pragmatic Approach, The (2nd Edition)
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Book Details
Author(s)Arnoldo C. Hax, Nicolas S. Majluf
PublisherPrentice Hall
ISBN / ASIN0134588940
ISBN-139780134588940
MarketplaceFrance 🇫🇷