Marketing for Hospitality & Tourism (5th Edition)

THE most widely used Hospitality marketing book—this four-color leader is comprehensive and innovative, managerial and practical, state-of-the-art and real-world. Building on the authors’ expertise, it uses an integrative approach to discuss the major marketing decisions hospitality marketing managers face in today's global marketplace. Video cases, chapter examples and marketing highlights showcase real people and companies and demonstrate how marketing impacts every member of the hospitality team. Experiential exercises and new material on social networking, database marketing and revenue management help solidify the book’s position as the definitive source for information on hospitality marketing.

• Management (14th Edition)
• Introduction to Hospitality (7th Edition)
• Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An
• Revenue Management for the Hospitality Industry
• Hospitality Marketing Management
• Hotel Management and Operations
• Understanding Hospitality Law
• Revenue Management: Hard-Core Tactics for Market Domination
• Hospitality Strategic Management: Concepts and Cases
• Beautiful Crescent: A History of New Orleans