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Strategic Management: A Cas… Strategic Management and Co…

Exploring Techniques of Analysis and Evaluation in Strategic Management (Exploring Strategic Management)

Author Veronique Ambrosini, Gerry Johnson, Kevan Scholes
Publisher Financial TImes Prentice Hall
Category Business planning
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Book Details
ISBN / ASIN0135706807
ISBN-139780135706800
Sales Rank2,934,663
MarketplaceUnited States 🇺🇸

Description

Exploring Techniques of Analysis and Evaluation in Strategy, aims to provide an expanded coverage of the techniques of strategic management, thereby complementing the main text. The book contains nineteen articles of which 9 are written by the Strategic Planning Society's Workshop Leaders. The articles are practical rather than discursive, and each one deals with an individual tool or technique that is useful for effective strategic management. The tools and techniques fall into three categories which will be used to carry out: Strategic Analysis, Strategic Choice, Strategic Implementation.
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