The Essence of Consumer Behaviour (Essence of Management Series)
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Book Details
Author(s)Jim Blythe,
PublisherPrentice Hall PTR
ISBN / ASIN0135731224
ISBN-139780135731222
Sales Rank4,108,905
CategoryPaperback
MarketplaceUnited States 🇺🇸
Description ▲
A user-friendly, readable and concise introduction to the subject of consumer behaviour.