An all-purpose approach to strategic marketing management.
Because strategic marketing is the essential marketing activity, Mooradian provides readers with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.
Strategic Marketing
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Book Details
PublisherPrentice Hall
ISBN / ASIN0136028047
ISBN-139780136028048
Sales Rank865,671
MarketplaceUnited States 🇺🇸