Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
Basic Marketing Research (3rd Edition)
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Book Details
Author(s)Naresh K. Malhotra
PublisherPrentice Hall
ISBN / ASIN0136037909
ISBN-139780136037903
CategoryBusiness & Economics
MarketplaceFrance 🇫🇷
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