Marketing Management

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University–one of the world’s leading scholars in behavioral decision-making–as a new coauthor.  

• Statistics for Business and Economics (12th Edition)
• Statistics for Management and Economics + XLSTAT Bind-in
• Contemporary Strategy Analysis Text Only
• Corporate Finance: A Focused Approach
• Introduction to Financial Accounting (11th Edition)
• Microeconomics (8th Edition) (The Pearson Series in Economics)
• ORGANIZATIONAL BEHAVIOR
• The Adventures of an IT Leader, Updated Edition with a New Preface by the Authors
• Managerial Economics & Organizational Architecture, 6th Edition (Irwin Economics)
• Human Resource Management