Entrepreneurship: Launching New Ventures, 3e, introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.
Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas; Feasibility Analysis; Writing a Business Plan; Industry and Competitor Analysis; Developing an Effective Business Model; Preparing the Proper Ethical and Legal Foundation; Assessing a New Venture’s Financial Strength and Viability; Building a New Venture Team; Getting Financing or Funding; Unique Marketing Issues; The Importance of Intellectual Property; Preparing for and Evaluating the Challenges of Growth; Strategies for Firm Growth; Franchising
For readers interested in starting an entrepreneurial venture in today’s market.
Entrepreneurship: Successfully Launching New Ventures
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Book Details
Author(s)Barringer, Bruce R.
PublisherPEARSON EDUCATION
ISBN / ASIN0136083536
ISBN-139780136083535
AvailabilityOnly 1 left in stock - order soon.
Sales Rank11,271
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
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