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Microeconomics: Principles, Applications, and Tools (6th Edition)

Author Arthur O'Sullivan, Steven M. Sheffrin, Stephen Perez
Publisher Prentice Hall
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Book Details
PublisherPrentice Hall
ISBN / ASIN0136094058
ISBN-139780136094050
Sales Rank724,839
MarketplaceUnited States 🇺🇸

Description

The book provides a clear, concise, and accessible presentation of key points.

 

Its hallmark feature includes a focus on the 5 Key Principles of Economics–1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes).

 

For financial professionals and analysts.