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Gaining and Sustaining Competitive Advantage (4th Edition)

Author Jay Barney
Publisher Pearson
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Book Details
Author(s)Jay Barney
PublisherPearson
ISBN / ASIN013612092X
ISBN-139780136120926
AvailabilityUsually ships in 24 hours
Sales Rank800,152
MarketplaceUnited States 🇺🇸

Description

Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.