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International Management: Managing Across Borders and Cultures (6th Edition)

Author Helen Deresky
Publisher Prentice Hall
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Book Details
Author(s)Helen Deresky
PublisherPrentice Hall
ISBN / ASIN0136143261
ISBN-139780136143260
Sales Rank895,795
MarketplaceUnited States 🇺🇸

Description

Key Benefit: International Management, 6/e, explores the dynamic global environment of business management, by exploring political, legal, technological, competitive and cultural factors that shape corporations worldwide.
Key Topics: The author examines cross-cultural management, competitive strategy, and current trends in the global arena. 

Market: For undergraduate and graduate students majoring in international business or general management.