The leading MBA text in international marketing–with comprehensive cases.
This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
Global Marketing Management (8th Edition)
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Book Details
Author(s)Warren J. Keegan
PublisherPearson
ISBN / ASIN0136157394
ISBN-139780136157397
AvailabilityUsually ships in 1 to 3 weeks
Sales Rank181,331
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
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