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New Venture Strategies (Revised Edition) (2nd Edition)

Author Karl H. Vesper
Publisher Prentice Hall
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Book Details
PublisherPrentice Hall
ISBN / ASIN0136159079
ISBN-139780136159070
MarketplaceFrance 🇫🇷

Description

Concerns strategies for embarking on new ventures;such as business entry via startup (ch 1-8) and acquisition (ch 9,10). And covers both personal and company strategies. New appendices on the chemistry of entrepreneurship and corporate venturing.