Developing a Creative and Innovative Integrated Marketing Communication Plan
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Book Details
Author(s)James R. Ogden
PublisherPearson
ISBN / ASIN0137783337
ISBN-139780137783335
AvailabilityUsually ships in 1-2 business days
Sales Rank1,788,596
CategoryBusiness & Economics
MarketplaceUnited States 🇺🇸
Description ▲
Written from a managerial point of view, this work covers all major areas. It should increases the student's ability to learn the material through a flow-chart or how-to diagram.
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